To empower women in rural India, Himalaya BabyCare launched project Lakshmi. Lakshmi is a project to empower rural women financially by creating employment opportunities for them. Women are trained in skills including product training, earning opportunities, selling skills, negotiation skills, complaint handling with consumers, and demand generation to increase sales. The participants are encouraged to earn a living using the skills acquired in the training sessions.
So far, about 5,000 women have been trained across the Indian states of Maharashtra, Rajasthan, Uttar Pradesh, Madhya Pradesh, Bihar, and Odisha. Over 1,000 women are already self-sufficient and have started earning a living. The team has conducted over 50 training activities in the past few months and distributed 1,000 Baby Gift Kits containing Himalaya Gentle Baby Soap, Himalaya Baby Powder, and Himalaya Baby Massage Oil in the COVID-affected areas in Maharashtra and Rajasthan.